To: Board of Supervisors
From: County Administrative Office
Agenda Section: Consent
SUBJECT:
title
Agreement with the Humboldt County Convention & Visitors Bureau
end
RECOMMENDATION(S):
Recommendation
That the Board of Supervisors:
1. Approve an amendment to extend the agreement with the Humboldt County Convention and Visitors Bureau for 3 years and authorize the Chair to sign the agreement.
Body
SOURCE OF FUNDING:
General Fund (1100)
DISCUSSION:
The Humboldt County Convention and Visitors Bureau, doing business as the Humboldt County Visitors Bureau (HCVB) is the county's Designated Marketing Organization (DMO) responsible for the marketing and promotion of Humboldt County resources and assets. HCVB is also a partner with the county in its efforts to attract safe tourism to the area and to promote travel activity which contributes overall to Humboldt County's economic wellbeing.
On July 18, 2018, the County of Humboldt amended the July 5, 2016, original agreement with the Humboldt County Visitor's Bureau (then called the Humboldt County Convention and Visitors Bureau) for the advertising, promoting, and marketing of Humboldt County resources and assets.
Later, on June 25, 2019, your Board executed a 2-year extension to that agreement which constituted the second amendment to the original agreement. This second amendment extended the term of the original agreement to June 30,2021.
Before your Board today is a new amendment to the original agreement with HCVB which will serve as the third amendment to the original agreement, and which will extend the original agreement by a period of 3 years through June 30, 2024.
During the contract negotiation process, and through feedback solicited from community stakeholders, staff identified that the scope of services as defined in in prior iterations of the contract with HCVB was outdated and insufficient. As such, the scope of services which was previously defined only as, "Advertise and make kno...
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