To: Board of Supervisors
From: County Administrative Office
Agenda Section: Departmental
SUBJECT:
title
Humboldt County Visitor's Bureau Second Marketing Report to the Board of Supervisors and an Examination of the Current Transient Occupancy Tax (TOT) Rate for Humboldt County
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RECOMMENDATION(S):
Recommendation
That the Board of Supervisors:
1. Receive a marketing report, and hear a 15-minute presentation from the Humboldt County Visitors Bureau (HCVB);
2. Direct staff to perform a detailed analysis of Humboldt County's Transient Occupancy Tax (TOT) rate and return to the Board in 90 days with recommendations; and
3. Take other appropriate action as required.
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SOURCE OF FUNDING:
1100 General Fund Transient Occupancy Tax
DISCUSSION:
Background
The Humboldt County Visitors Bureau (HCVB) is the lead contracted agency responsible for the marketing and promoting of Humboldt County resources and assets. HCVB is also a partner with the county in its efforts to attract safe tourism to the area and to promote travel and trade activity which contributes overall to Humboldt's economic wellbeing.
On July 18, 2018, the County of Humboldt amended the July 5, 2016 agreement with the Humboldt County Visitor's Bureau (then called the Humboldt County Convention and Visitors Bureau) for the advertising, promoting, and marketing of Humboldt County resources and assets.
Later, on June 4, 2019, your Board approved a two (2) year extension to that agreement. This extension constituted the second amendment to the original agreement and was signed by your Board on June 25, 2019.
On December 10, 2019, at the request of your Board, staff returned with an update outlining the Humboldt County Visitors Bureau's marketing and operating strategies for the future. During that meeting the HCVB also made a presentation to your Board. After their presentation, your Board asked for another (second) update to be presented to your Board in another six (6) months'...
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