To: Board of Supervisors
From: County Administrative Office
Agenda Section: Departmental
SUBJECT:
title
Advertising, Promoting and Marketing of Humboldt County Resources and Assets
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RECOMMENDATION(S):
Recommendation
That the Board of Supervisors:
1. Receive staff report regarding advertising and promotion of Humboldt County;
2. Authorize the Chair to execute the attached Memorandum of Understanding between the County of Humboldt and the City of Eureka which establishes collaborative, but distinctive, marketing efforts;
3. Provide staff with direction on decision points regarding the existing contract and scope of services for the Humboldt County Convention and Visitors Bureau (HCCVB), Request for Proposals (RFP) for the marketing of Humboldt County resources and assets, and strategic planning and visioning for future marketing services; and
4. Take other action as necessary.
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SOURCE OF FUNDING:
General Fund - Transient Occupancy Tax (TOT)
DISCUSSION:
On July 5, 2016 the County of Humboldt entered into an agreement with the Humboldt County Convention and Visitors Bureau, today doing business as the Eureka Humboldt Visitors Bureau (EHVB), and hereinafter referred to as the HCCVB, for:
A. Advertising and making known the resources of Humboldt County and,
B. Developing the local economy through the marketing, promotion, advertising and servicing of Humboldt County.
On Aug. 21, 2018, your Board amended this agreement to fund additional services for the Southern Humboldt Visitor's Bureau. The amended agreement allocates 18 percent of the Transient Occupancy Tax received by the county to the HCCVB, or $352,209. Of these funds, 42 percent is intended to support "gateway" communities. This agreement, which was established for a term of 3 years, is set to expire on June 30, 2019.
As your Board considers its options for the future advertising, promoting and marketing of Humboldt County resources and assets it is important to understand...
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