To: Board of Supervisors
From: County Administrative Office
Agenda Section: Departmental
Vote Requirement: Majority
SUBJECT:
title
Report from the Travel and Tourism Ad Hoc Committee Concerning Travel, Tourism and Marketing Services Provided to the County by the Humboldt County Visitors Bureau
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RECOMMENDATION(S):
Recommendation
That the Board of Supervisors:
1. Receive a report from the Travel and Tourism Ad Hoc Committee concerning services provided to the county by the Humboldt County Visitors Bureau;
2. Consider altering the contracted amount with the Humboldt County Visitors Bureau, direct staff to perform further analysis on the county's travel, tourism and marketing program, or other options; and
3. Provide other direction at your Board's discretion.
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SOURCE OF FUNDING:
1100-181 Transient Occupancy Tax
DISCUSSION:
For more than a decade, Humboldt County has ensured that it has a central marketing function that partners with communities throughout the region to attract visitors to the area. Time and again the county has shown that it places immense value in tourism and marketing, and that it recognizes the integral role that local partnerships have in the success of those ventures. To that end, on Oct. 25, 2022, the Humboldt County Board of Supervisors received an update from the Humboldt County Visitors Bureau (HCVB) regarding its marketing efforts to promote travel and tourism in Humboldt County.
The HCVB update began a conversation with the Board about the future of these services, and this staff report covers information about current marketing efforts and possible options to enhance efforts to promote Humboldt County, while maintaining the crucial link with local communities.
Background
HCVB is the lead contracted agency responsible for marketing and promoting Humboldt County resources and assets, established by the Board as the county's Designated Marketing Organization, and receives liaison support from the County Adm...
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