To: Board of Supervisors
From: Supervisor Michelle Bushnell
Agenda Section: Time Certain Matter
Vote Requirement: Majority
SUBJECT:
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10:00 A.M. - Consideration of Refinements to the Transient Occupancy Tax and Measure J Funded Tourism Funding Model to Provide Base Funding for Historically Funded Tourism Partners
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RECOMMENDATION(S):
Recommendation
That the Board of Supervisors:
1. Consider establishing a base allocation of $20,000 to $30,000 annually, beginning in Fiscal Year 2027-28, for each gateway chamber and visitors bureau that has historically received tourism funding from the County of Humboldt, recognizing the ongoing visitor-serving functions provided by these organizations; and
2. Consider providing the same base funding to Ink People Center for the Arts and Redwood Region Entertainment and Education Liaisons, Inc. (RREEL) annually, beginning in Fiscal Year 2027-28, recognizing their historical partnership with the county and their role in supporting tourism-related activities and visitor experiences; and
3. Affirm the Board's prior direction to maintain the balance of available tourism funding for regional, collaborative, strategic and competitive tourism initiatives consistent with the county's Travel and Tourism Marketing Strategy; and
4. Direct staff to return to the Board with recommendations from the Tourism Advisory Board (TAB) regarding proposed eligibility criteria, funding levels, application requirements and performance measures, for Board consideration and final adoption prior to implementation county’s Travel and Tourism Marketing Strategy; and
5. Provide any additional direction as deemed appropriate by the Board of Supervisors.
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STRATEGIC PLAN:
This action supports the following areas of your Board’s Strategic Plan.
Area of Focus: A Diverse, Equitable & Robust Economy
Strategic Plan Category: 2001 - Promote strong economic resiliency and growth
DISCUSSION:
Over the past year, the county has undertaken a...
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