To: Board of Supervisors
From: County Administrative Office
Agenda Section: Time Certain Matter
Vote Requirement: Majority
SUBJECT:
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9:30 A.M. - Tourism Advisory Board (TAB) Appointments and Bylaw Updates
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RECOMMENDATION(S):
Recommendation
That the Board of Supervisors:
1. Receive and review applications for appointments to the Humboldt County TAB; and
2. Receive a proposed slate of appointments recommended by the Tourism Advisory Committee (TAC); and
3. Provide each candidate present in person, or virtually, with the opportunity to make a statement regarding their interest and qualifications for serving on the TAB; and
4. Consider the proposed recommendations, applicant qualifications, intended composition of the TAB and any other relevant information and appoint members to the available seats at your Board’s discretion; and
5. Approve the proposed amendments to the TAB Bylaws.
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STRATEGIC PLAN:
This action supports the following areas of your Board’s Strategic Plan.
Area of Focus: A Diverse, Equitable & Robust Economy
Strategic Plan Category: 2002 - Promote a robust tourism economy
DISCUSSION:
On April 28, 2026, the Humboldt County Board of Supervisors adopted the Humboldt County Travel and Tourism Marketing Strategy (Attachment 7: Humboldt County Travel and Tourism Marketing Strategy) , establishing a framework for a more coordinated, collaborative and representative approach to tourism development and marketing throughout Humboldt County. The strategy recognizes the importance of the visitor economy for local businesses, employees and communities, while identifying opportunities to improve coordination among tourism partners and ensuring that tourism investments reflect the needs and opportunities of the county’s differing communities, in a manner that lifts up the county as a whole.
A central recommendation of the five-year strategy was the establishment of a TAB, in year one, to provide ongoing guidance, industry experti...
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