To: Board of Supervisors
From: Supervisor Michelle Bushnell and Supervisor Steve Madrone
Agenda Section: Departmental
Vote Requirement: Majority
SUBJECT:
title
Report from the Travel and Tourism Ad Hoc Committee
end
RECOMMENDATION(S):
Recommendation
That the Board of Supervisors:
1. Receive a report from the Travel and Tourism Ad Hoc Committee;
2. Direct the County Administrative Officer not to renew the current agreement with Humboldt County Visitor's Bureau (HCVB);
3. Direct Economic Development staff to perform a marketing asset and inventory analysis and to develop a marketing strategic framework in collaboration with gateways, tourism districts, tourism partners, and cities;
4. Direct Economic Development staff to conduct an assessment of gateway communities and to bring back recommendations for funding;
5. Direct staff to continue to fund the existing gateway communities their memorialized allocations while these studies are being performed;
6. Allocate $25,000 to the McKinleyville Chamber of Commerce and $25,000 for other immediate marketing needs from the resulting savings;
7. Reallocate the remaining HCVB TOT allocation to Economic Development; and
8. Provide staff other guidance at your Board's discretion.
Body
STRATEGIC PLAN:
This action supports the following areas of your Board's Strategic Plan.
Area of Focus: A Diverse, Equitable & Robust Economy
Strategic Plan Category: 2002 - Promote a robust tourism economy
DISCUSSION:
For over a decade, County of Humboldt, through the County Administrative Office, has maintained a central marketing function which entails collaboration with communities throughout the region to attract visitors. The County of Humboldt consistently demonstrates its commitment to tourism and marketing, recognizing the critical role of local partnerships, and funding travel and tourism initiatives. On Oct. 25, 2022, the Humboldt County Board of Supervisors received an update from the HCVB on its efforts to pr...
Click here for full text