To: Board of Supervisors
From: Aviation
Agenda Section: Consent
Vote Requirement: 4/5th
SUBJECT:
title
Approval of Two-Year New Air Carrier Service Incentive Program (Fee Waiver), Minimum Revenue Guarantee Agreement and Alaska Airlines Agreement (4/5 Vote Required)
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RECOMMENDATION(S):
Recommendation
That the Board of Supervisors:
1. Approve a two-year new air carrier service incentive program to waive fees for Alaska Airlines from April 8, 2026, to April 8, 2028 (4/5 Vote Required); and
2. Authorize the Director of Aviation, or designee thereof, to negotiate and execute a Minimum Revenue Guarantee (MRG) Agreement with Alaska Airlines; and
3. Authorize the Director of Aviation, or designee thereof, to negotiate and execute an operating agreement with Alaska Airlines, after review and approval by County Counsel, Risk Management and the County Administrative Office; and
4. Authorize the Director of Aviation, or designee thereof, to execute future amendments with Alaska Airlines, after review and approval by County Counsel, Risk Management and the County Administrative Office.
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STRATEGIC PLAN:
This action supports the following areas of your Board's Strategic Plan.
Area of Focus: Core Services/Other
Strategic Plan Category: 9999 - Core Services/Other
DISCUSSION:
Air service incentive programs are widely used by airports nationwide as strategic tools to attract new carriers and expand flight options for the traveling public. These programs help offset the high upfront costs of launching service in new or underserved markets and are especially critical for rural or regional airports competing for limited airline resources. By reducing startup risk, incentive programs support the launch of new routes that can drive long-term economic development and community benefits such as improved connectivity and passenger access.
Incentive Program
Alaska Airlines is scheduled to begin commercial air service at California Redwood Coast Humboldt Count...
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