To: Board of Supervisors
From: DHHS: Social Services
Agenda Section: Consent
SUBJECT:
title
Agreement with North Coast Growers' Association to Assist with CalFresh Outreach and Support Activities
end
RECOMMENDATION(S):
Recommendation
That the Board of Supervisors:
1. Approve, and authorize the Chair of the Board to execute, the attached agreement with North Coast Growers' Association to assist the Department of Health and Human Services (DHHS) increase utilization of CalFresh benefits by eligible households in an amount not to exceed $65,848.00; and
2. Direct the Clerk of the Board to route the fully executed Agreement to the DHHS-Contract Unit for further processing.
Body
SOURCE OF FUNDING:
Social Services Fund 1160
DISCUSSION:
CalFresh benefits are utilized at many of our area farmers' markets which encourages the purchasing of local produce, supports our local farms and helps our local agricultural industry remain strong. Market Match is an incentive program offering bonuses to customers who use their CalFresh benefits at the farmers' markets. This valuable program helps increase food security for many at risk Humboldt county residents, including families and the elderly. As a partner in the statewide California Market Match Consortium (CMMC), The North Coast Growers' Association (NCGA) actively networks with over 80 other market operators offering Market Match at over 600 farmers' markets in California. NCGA farmers' markets have been accepting CalFresh benefits since 2005.
NCGA has successfully partnered with DHHS in providing CalFresh outreach services for the last 9 years. NCGA plans to continue the Market Match CalFresh incentive program into its 9th year with some significant growth in the scope and reach of their program. NCGA operates a "SSI Recipient CalFresh Enrollment" program where they assist all SSI recipients who have participated in their SSI Market Match program in enrolling in CalFresh. NCGA is uniquely situated to do...
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