To: Board of Supervisors
From: County Administrative Office
Agenda Section: Consent
Vote Requirement: Majority
SUBJECT:
title
Award of Request for Proposal (RFP) #EDD-2025-01 for Marketing Asset Inventory Analysis and Countywide Travel and Tourism Marketing Strategy Consulting Services
end
RECOMMENDATION(S):
Recommendation
That the Board of Supervisors:
1. Award RFP #EDD-2025-01 for marketing asset inventory analysis and countywide travel and tourism marketing strategy consulting services to JayRay Ads & PR; and
2. Authorize the County Administrative Officer (CAO), or designee, to execute the attached agreement; and
3. Authorize the CAO to execute related documents, modifications and amendments after review and approval from Risk Management and County Counsel.
Body
STRATEGIC PLAN:
This action supports the following areas of your Board's Strategic Plan.
Area of Focus: A Diverse, Equitable & Robust Economy
Strategic Plan Category: 2002 - Promote a robust tourism economy
DISCUSSION:
On June 10, 2024, your Board allocated funding for a marketing asset and inventory assessment and the development of a countywide strategic tourism marketing framework.
Following this direction, RFP #EDD-2025-01 (Attachment 1) was issued on Dec. 18, 2024, to solicit qualified firms for consulting services to assist with a marketing asset inventory and analysis and to develop a countywide travel and tourism marketing strategy. The RFP sought bids from consulting agencies to develop a strategy that includes recommendations based on the asset inventory analysis for Humboldt County, a comprehensive stakeholder engagement approach, and alignment with the county's tourism and economic development objectives, including sustainable destination promotion, support for local businesses, unified branding, year-round visitation, enhanced visitor experience, inclusive community engagement and strategic regional collaboration.
The RFP response period closed on Jan. 22, 2025, wit...
Click here for full text