To: Board of Supervisors
From: County Administrative Office
Agenda Section: Departmental
Vote Requirement: 4/5th
SUBJECT:
title
Transient Occupancy Tax Fiscal Year 2025-26 Funding Recommendations (4/5 Vote Required)
end
RECOMMENDATION(S):
Recommendation
That the Board of Supervisors:
1. Approve Transient Occupancy Tax (TOT) allocations to be included in the Fiscal Year (FY) 2025-26 Proposed Budget, including Measure J, at the same level as FY 2024-25 with the exception of the Humboldt County Visitor's Bureau (HCVB) allocation (4/5 Vote Required); and
2. Consider allocating funding equal to the HCVB FY 2024-25 allocation of $145,589 to the Economic Development Division in FY 2025-26 in budget 1120-275, as reimbursement to support Board-directed activities with no associated funding source and the Trellis program; (4/5 Vote Required); and
3. Authorize the County Administrative Officer to execute agreements and amendments necessary to implement the Board's direction, after review from Risk Management and County Counsel; and
4. Take other action as appropriate.
Body
STRATEGIC PLAN:
This action supports the following areas of your Board's Strategic Plan.
Area of Focus: A Diverse, Equitable & Robust Economy
Strategic Plan Category: 2002 - Promote a robust tourism economy
DISCUSSION:
On June 10, 2024, your Board received a report from the Travel and Tourism Ad Hoc Committee (Supervisors Bushnell and Madrone) and considered options regarding the future of the Designated Marketing & Management Organization (DMMO) for the County of Humboldt. As a result of this report, your Board took the following action:
* Renewed the contract with Humboldt County Visitor's Bureau (HCVB) to serve as the DMMO for a period of 6 months through Dec. 31, 2024, with termination to occur at the end of the term;
* Directed Economic Development staff to perform a marketing asset and inventory analysis, develop a marketing strategic framework, conduct an assessment of gate...
Click here for full text